The Defender is an iconic vehicle, cherished all over the world for its rugged versatility and, in...
The used Defender market is certainly proving a tad tough in 2025. While the model has long enjoyed a reputation for holding its value, today’s reality is a little different, and sluggish demand, cautious buyers and added pressure from Jaguar Land Rover’s latest issues has potentially had an impact.
Earlier this year, however, we learned that new Defenders are apparently selling better than ever. JLR posted its best profits in a decade, with record-breaking Defender sales of more than 115,000 units. That success likely sharpened the challenge for sellers of secondhand examples, since buyers increasingly weigh used cars against brand-new models offering the latest tech, efficiency gains and warranties.
With reduced production levels after the cyber attack in the late summer of 2025, though, there will likely be less new Defenders on the market for a short while - which could increase demand for those, especially if the shutdown is extended. However, it could also do the reverse, if the limited supply causes buyers to lean more towards older models - it’ll be interesting to see what happens as a result!
Older cars - those we might deem classics - usually derive their value from age, rarity, nostalgia and historic interest. Their owners often accept high maintenance costs, scarcity of parts, and the quirks of older technology as part of the appeal. Defenders, however, sit in a different category. Many are still modern enough to be used daily, and buyers expect reliability, safety and a certain degree of modern comfort. Specifications such as trim level, engine type, and added features can make a huge difference to value. Maintenance and running costs are also more heavily scrutinised, with potential buyers wary of fuel consumption, insurance and emissions standards. While collectors may forgive these things in a 1960s classic, a 2012 Defender is perhaps more likely to be judged against today’s expectations.
All this sits against a wider backdrop of a cooling UK classic and used car market. Values are softening, auctions are subdued, and many sellers are finding fewer buyers willing to pay premium prices. Rising interest rates, higher living costs and global uncertainty all play a part, leaving discretionary purchases like specialist 4x4s under some level of pressure.
For sellers, this means one thing above all: realism. Condition, provenance and spec still matter hugely, but pricing expectations need to reflect today’s tougher climate. Well-presented Defenders can still find strong interest, if pitched sensibly and marketed strategically.
Is it a buyer or a seller’s market?
Economic pressures such as the energy crisis and higher mortgage rates are certainly seen as some of the contributory factors to the unsettled market.
Certainly, the cost-of-living pressures are present for many of us, which means that skipping experiences or halting making secondary purchases like an additional car can follow rising everyday costs. Global instability can often spill over into discretionary markets like collectibles, including cars. There has certainly been some auction-floor anxiety all round - eyewitness accounts at RM Sotheby’s events suggest subdued sentiment and reticence from buyers over the previous months.
This doesn’t mean the market is without opportunity, though. Sellers who understand where their vehicle sits between heritage and modern utility are best placed to succeed. A Defender that is clearly well-maintained, fully documented, and honestly presented can still command strong interest, particularly among enthusiasts who appreciate the model’s unique blend of rugged capability and iconic design.
Some selling tips for today’s sellers
It’s tough, but it’s not all doom and gloom! Here’s a few tips to help you, if you are trying to sell your Defender…
Set realistic expectations from the beginning
With only some particular models rising, expect flat or lower pricing unless yours is undeniably hot or rare!
Your time and research will matter…
Do your due diligence on your specific model’s demand and recent sale prices before preparing to sell.
Market strategically!
Auction results suggest that the more targeted sales, via clubs or niche platforms, may yield better outcomes than more generalist listings.
Consider holding if you can
With forecasts for further price softness, your patience could potentially pay off, particularly for well-maintained or iconic models.
Contact us, of course!
You can go online to Defenderbuyer.com and fill in our free valuation form, and we will quickly get back to you with an offer to purchase if it’s something we would buy.
The UK used car market in totality is currently defined by contrasts, with a few standout successes set against a backdrop of more widespread corrections, including that for Defenders.Tax rises, squeezed household budgets and subdued auction rooms all add to the pressure. Yet, within this period of adjustment lies opportunity; for buyers, the chance to secure a used Defender at more accessible prices, and for sellers, the potential to succeed through careful timing, realistic pricing and a sharp approach to marketing. Good luck!
